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Selling Your Property

So you’re thinking of selling your property – what now?

We understand that once your property has been sold your key question will be, “have we achieved the very best price possible in today’s market?”

Never has there been so much data publicly available about what is happening in the property market.  This makes it possible for potential purchasers to research and establish the likely maximum price they should pay for your property.  The best way to convince potential purchases to raise their limit, is for them to realise that someone else is prepared to pay even more for your property.

Creating competition is vital to securing the best price.  At Ray White Labrador, our successful sales record is based on creating competitive situations to achieve the best result for our sellers.

Who are the likely buyers for your home?

Experience has taught us there are two distinct brands of purchasers.  Each has different characteristics, yet the interplay of both brings results for our sellers.  The two groups are:

  1. The Dedicated Property Hunters – this group consists of purchasers actively seeking property.  They are often looking to relocate in their immediate area, those moving from another market and those who simply remain constantly on the lookout for available properties;
  2. A Spontaneous Buyer – the second group is not actively seeking to buy and would not describe themselves as potential purchaser.  Yet, when the right property grabs their attention, they suddenly become interested buyers.  It may be because the property is ideal for them, is close to family members or is one they have admired for  a long time.  It is presented to them at just the right time, and this group is the ‘wild card’ in creating purchaser competition.

How does Ray White Labrador Create Competition for your Home?

In today’s market, there is much more information readily available to buyers through online research.  This gives them perceived confidence as to what their ‘ceiling’ figure should be.  Through interplay of competition, it’s our aim to achieve a figure which we are happy to present to our sellers – a figure that is a reflection of the buyers competing for the property.

The most valuable marketing strategy is to have representation across different property portals.  The two major websites are realestate.com.au and domain.com.au but there are others, not least of which is raywhite.com.  In addition to the online presence of your property, there are numerous additional strategies that we use that dovetail together to ensure your property has maximum exposure:

ONLINE PORTALS – professional advertising on realestate.com.au, domain.com as well as several other portals ensures that every buyer actively looking to purchase a property in your area, will find your property;

SIGNS AND PRINT MEDIA – Professional DL drop cards and professionally installed sign boards bring your property to the attention of the local market and creates interest;

BRAND – Ray White is Australia’s most Googled real estate brand with over 1,000 offices across Australasia;

GROUP DATABASE – Our online database of potential purchasers is huge and grows daily.  All new sales listings are marketed to our database straight away.  This database consists of current buyers, past buyers who are keen to buy again, and buyers researching the market who ask to be kept up to date on new listings;

OPEN HOMES – Open homes attract interest from local buyers.  The benefit of having a short 30 minute window within which all potential buyers can inspect the property is that it creates a competitive environment;

FRESH MARKETING – Whether it’s a DL card, brochure or signboard, Ray White’s marketing looks fresh and professional and stands out from the crowd;

INTERNATIONAL ADVERTISING – All of Ray White Labrador’s sales listings are also uploaded to Juwai.com which is a Chinese website for buyers of overseas property.  Juwai takes advertising from international property marketers, including developers and agents. Bloomberg News wrote that it is China’s “largest overseas property website.”; and

SOCIAL MEDIA MARKETING – this is fast becoming a formidable weapon in our advertising arsenal.  Ray White Labrador uses ‘Be Seen’ campaigns across various Social Media platforms to target the Spontaneous Buyer.

Strength in Numbers

Did you know that Ray White has over 1,000 offices across 10 countries.  There are approximately 2 Million unique visitors to Ray White websites every month, and Ray White sells $5M worth of property every hour of the day.

No one knows the value of a family home better than a family.  Ray White Labrador is a family business lead by owners Darren and Sandy Davey, and The Ray White Group is a 4th generation owned and led family company.  From a Queensland country town, Ray White has grown to become the largest real estate agency across Australia and New Zealand, with market leadership also in Indonesia and offices in China, India, Dubai and other countries.

Ray White has always believed the critical element in achieving the best price for their sellers is to create competition.  Having one buyer is good – having multiple buyers is much better.

Each property is unique, and requires its own combination of marketing to find every buyer.  We look forward to meeting you to discuss how Ray White Labrador can find every buyer for you and your property.  Call Ray White Labrador today on (07) 5552 1000 for a confidential discussion or property appraisal, or speak directly with our Principal Darren Davey on 0404 488 911.


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